4 Reasons Your Online Business Needs a Blog.
Let’s face it, if you’re an online business owner, your business needs a blog. for various reasons. I know what you’re probably thinking…”Brit…arent blogs dead? They’re so 2008.” Your business needs a blog to draw in new potentials buying customers and increase your traffic and Google ranking. If 2020 has taught us anything, is that everything and anything can change at any point in time. You already do a LOT of work on your products, social media, and general customer inquiries. A blog is just another thing to add to your to-do list. I get it, you’re super busy chasing your dreams and kiddos and you’re not a blogger. However, a blog is one of the best tools you can use to give your brand so much value beyond what social media or your shop can provide.
If you’re not already blogging as a brand owner (or outsourcing the heavy lifting), you may want to consider how adding a blog to your digital marketing plan can simplify your sales funnels and bring clients to your virtual doorstep. Don’t you think you could use a win like that?
Customers that are shopping at small boutiques love a good “why” story – they want to know who you are, why you got started, and see how you live; But they also want to know, “What’s in it for us?” How will this product help me [save time, cook faster, entertain better, feel pretty, fit my closet]? Find a problem and offer a solution.
While social media often gives them a good glimpse into your life, I always encourage small business or shop owners to consider a blog for several reasons: it allows you to share a peek behind the business, provide unique value to your customers, show how you interact with the product and that you are involved and hands-on, and be a consistent voice throughout your brand. Full transparency is encouraged.
Did I forget to mention it’s also a game-changer for traffic?
Because it is.
This post contains affiliate links which means I may earn a commission (at no additional cost to you) if you make a purchase. I only recommend resources I love and use myself and appreciate your trust + support of Brit Hutchings Creative!
Here are 4 Reasons Why Your Online Business Needs a Blog:
1. Provides a permanent home base + and a trusting place to connect with consumers.
Social media is always changing and some platforms may even disappear one day(please not Pinterest!). If you are an online business/shop owner and don’t have a blog or website, you risk building your business on a platform that may not be around in a year or so. Your blog will be a place that can grow and change along with technology updates + algorithms; and the best part, you own it.
This is especially true for Etsy sellers as you do not own your platform! Etsy could make changes tomorrow that affect your business and you would not have a “home” to call your own.
If you want to set up a blog, I highly recommend BlueHost for hosting – it’s what I currently use and love with my WordPress site. Once you set up your main site, you can simply connect your Etsy shop and Pinterest with a quick link. Need help? I offer Blog Set-Up services.
2. Builds Trust
By sharing helpful information around your business you become more valuable to your customers, which creates a deeper meaningful relationship; rather than a simple transactional one. Depending on your business, it’s important to remember that “helpful” can mean many different things. Put yourself in your customers’ shoes for a moment and look for ways you can provide value to them. Treat it as if you were swapping ideas with a friend.
Sell your own printables?
Provide tips on how to save time, money, and energy. Offer printables such as planners, meal planners, budget planners, chore charts, etc.
Sell delicate handmade products?
Provide tips on how to care for the product, how to travel, how to store, etc.
3. Improves your site’s SEO (search engine optimization)
Google is that friend that is always looking for better plans. It’s always looking towards the future of what future trends may arise. It wants the best information to match an individual’s question and prefers sites with pages that are updated frequently, rather than static pages.
The more resources you can provide to your ideal customer, the better your site could rank in search. Think of commonly asked questions or concerns your customers face either before making their purchase or ideas for use once they bring it home; and craft a few blog posts to help answer them in detail.
4. Capitalize on Pinterest’s powerful potential
This is the big one. Pinterest is one of the best ways to drive traffic because a) pins are evergreen, unlike social media posts they live on for months; b) users are using Pinterest specifically to plan their shopping (67% of users have checked Pinterest while shopping to buy something they’ve pinned).
By creating more content to share and promote, outside of just screaming buy-buy-buy, you’re building a relationship with your current and potential customers. And if you’re providing valuable or interesting articles, others may share on Pinterest, which will drive referral traffic your way; which in turn, leads those customers to buy-buy-buy!
For many bloggers, Pinterest is one of their top referral sources (join me in the pinning here!). It also provides a permanent home to showcase gift guides that can easily be shared on Pinterest during the holidays, as well as other valuable information during your busiest (and often most profitable) time of year.
Pinterest has single-handedly been the difference between me getting a couple of hundred page views a month, to several hundred page views a day. The best part? I schedule a majority of my pins in advance so it’s really an easy set it + forget it form of promotion. YAY. ( One of the main ways I scaled to 6 million monthly viewers within months.)
If you’re brand new to the idea of blogging or not sure how to get your blog off the ground, I really recommend checking out my blog coaching services. It’s a fantastic step-by-step plan that walks you through effective strategies and actionable ideas to create a better blog. Setting yourself up with a strong foundation from the start will make everything so much easier.
Wanting to put your business on auto-pilot? Catch my latest post “10 Ways To Put Your Business On Auto-Pilot.”