How to Identify and Target Your Audience in Any Niche

and why it is so important to have one.

how to find your target audience brit hutchings



Why is it important to identify your target market?

When I first started this journey I had NO IDEA what or who my target audience was. Knowing who your target market is, where you can find them, and how to appeal to them are critical factors in creating content that your audience really wants and needs.

If you try to market to everyone, you end up connecting with no one.

Target marketing allows you to focus your time, energy, and marketing dollars on the people who are more likely to buy from you. It also helps you to weed out the wrong audience. Those are the people who waste your time and resources and who don’t need or want your products or services anyway.

This is much more efficient (and effective) than trying to reach a broad market that may or may not be interested in what you have to offer.

Knowing exactly who you want to attract helps you focus your content in a way that makes your audience feel special. So read on to learn how to identify your target market.

So…who is your target market?

If you utilize content marketing in your business, you need to ask yourself, “who is your target market?” Identifying your specific target market will help you develop the right content. It will also make it easier to create and develop your services and products.

It would help if you got to know as much about her as you can. What are her habits and goals? What are her dreams? What challenges does she face?

Here are some areas to consider as you define your target market: