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  • How To Create A Stylish E-book In Canva

    How To Create A Stylish E-book In Canva

    The ultimate guide to creating a stylish e-book in Canva.

    This post may contain affiliate links which means I will earn a commission at no extra cost to you if you make a purchase. 

    Thinking of creating a hot freebie (lead magnet) for your readers? If you want to create an awesome ebook, but don’t know where to start – or you’re wondering if it’s even possible- you’re in the right place. A free e-book or email course is a great way to get people to subscribe to your blog and build your email list. Click here to see just how important it is to build your email list. Plus,  who doesn’t like free things?!

    Actually, I have subscribed to a number of blogs in the past just to get a free e-book on a topic I was interested in.

    Whether you are tech-savvy or not you can still create your e-book or e-course in Canva. very easily. I always encourage my blog coaching clients to get started with Canva as it is very beginner-friendly.

    Check out My Design Shop for my E-book template to save you time while creating bomb content. In my Etsy Template shop, you will find a variety of Social Media templates, E-book templates, New client contracts, and more! Be sure to tag me on Insta + show me how much you love your new product!

    Ready to learn how to create an e-book in Canva?! Let’s get started!

    HERE ARE 5 STEPS TO CREATE AN E-BOOK IN CANVA:

    Step 1: Pick a topic

    Decide on what you are going to write about. It has to be something that is relevant to your blog and valuable enough for someone to want to subscribe. Is your eBook helping someone (solving a problem)? Plan, write and give it your best. Type it in word or google docs and then copy and paste it to Canva.

    Step 2: Sign up/Sign in

    Go to create a design

    Step 3: Pick a template

    You can use an e-book, A4, or magazine template depending on your preference. It doesn’t really matter unless you plan to sell it on Amazon Kindle.How to create a stylish ebook in Canva

    Step 4: Customize the template

    Let’s pick A4.  You have a blank page. You can either customize the templates on your left or create your cover page from scratch. After you are done click on add page. Style the page and click duplicate which is below the page number to create a consistent look.Tap the image below to watch a short tutorial on how to create an eBook in Canva.

    Step 5: Download

    Choose PDF standard or PDF for print if you would like to print. InDesign is recommended if you would love to print your e-book.I would love to see what you made. Feel free to share your work in the comments.Bonus Tips: 1. Make sure the text is legible on your cover and other pages. You can achieve this by adding a transparent shape or layer over your text or by softening the image. You can also use contrast (dark on light, light on dark) to make the words pop more.2. Give them their next action step. What is the most important page other than your cover page? The call-to-action page. Remember to include one call to action on the last (or second last) page. Think about what you want your reader to do next.3. Split and merge To make editing your ebook faster, and for ebooks over 30 pages long, you can divide your ebook into sections and use a program like PDF MergeEasy PDF, or Small PDF to combine your ebook into one design.
    brit hutchings
    brit hutchings

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  • 4 Reasons Your Online Business Needs a Blog

    4 Reasons Your Online Business Needs a Blog.

    Let’s face it, if you’re an online business owner, your business needs a blog. for various reasons. I know what you’re probably thinking…”Brit…arent blogs dead? They’re so 2008.” Your business needs a blog to draw in new potentials buying customers and increase your traffic and Google ranking. If 2020 has taught us anything, is that everything and anything can change at any point in time. You already do a LOT of work on your products, social media, and general customer inquiries. A blog is just another thing to add to your to-do list.  I get it, you’re super busy chasing your dreams and kiddos and you’re not a blogger. However, a blog is one of the best tools you can use to give your brand so much value beyond what social media or your shop can provide.

    If you’re not already blogging as a brand owner (or outsourcing the heavy lifting), you may want to consider how adding a blog to your digital marketing plan can simplify your sales funnels and bring clients to your virtual doorstep. Don’t you think you could use a win like that?

    Customers that are shopping at small boutiques love a good “why” story – they want to know who you are, why you got started, and see how you live;  But they also want to know, “What’s in it for us?” How will this product help me [save time, cook faster, entertain better, feel pretty, fit my closet]? Find a problem and offer a solution.

    While social media often gives them a good glimpse into your life, I always encourage small business or shop owners to consider a blog for several reasons: it allows you to share a peek behind the business, provide unique value to your customers, show how you interact with the product and that you are involved and hands-on, and be a consistent voice throughout your brand. Full transparency is encouraged.

    Did I forget to mention it’s also a game-changer for traffic?

    Because it is.

    This post contains affiliate links which means I may earn a commission (at no additional cost to you) if you make a purchase. I only recommend resources I love and use myself and appreciate your trust + support of Brit Hutchings Creative!

    Here are 4 Reasons Why Your Online Business Needs a Blog:

    1. Provides a permanent home base + and a trusting place to connect with consumers.

    Social media is always changing and some platforms may even disappear one day(please not Pinterest!). If you are an online business/shop owner and don’t have a blog or website, you risk building your business on a platform that may not be around in a year or so.  Your blog will be a place that can grow and change along with technology updates + algorithms; and the best part, you own it. 

    This is especially true for Etsy sellers as you do not own your platform! Etsy could make changes tomorrow that affect your business and you would not have a “home” to call your own.

    If you want to set up a blog, I highly recommend “>BlueHost for hosting – it’s what I currently use and love with my WordPress site. Once you set up your main site, you can simply connect your Etsy shop and Pinterest with a quick link. Need help? I offer Blog Set-Up services. 

    2. Builds Trust

    By sharing helpful information around your business you become more valuable to your customers, which creates a deeper meaningful relationship; rather than a simple transactional one. Depending on your business, it’s important to remember that “helpful” can mean many different things. Put yourself in your customers’ shoes for a moment and look for ways you can provide value to them. Treat it as if you were swapping ideas with a friend.

    Sell your own printables?

    Provide tips on how to save time, money, and energy. Offer printables such as planners, meal planners, budget planners, chore charts, etc.

    Sell delicate handmade products?

    Provide tips on how to care for the product, how to travel, how to store, etc.

    3. Improves your site’s SEO (search engine optimization)

    Google is that friend that is always looking for better plans. It’s always looking towards the future of what future trends may arise. It wants the best information to match an individual’s question and prefers sites with pages that are updated frequently, rather than static pages.

    The more resources you can provide to your ideal customer, the better your site could rank in search. Think of commonly asked questions or concerns your customers face either before making their purchase or ideas for use once they bring it home; and craft a few blog posts to help answer them in detail.

    4. Capitalize on Pinterest’s powerful potential

    This is the big one. Pinterest is one of the best ways to drive traffic because a) pins are evergreen, unlike social media posts they live on for months; b) users are using Pinterest specifically to plan their shopping (67% of users have checked Pinterest while shopping to buy something they’ve pinned).

    By creating more content to share and promote, outside of just screaming buy-buy-buy, you’re building a relationship with your current and potential customers. And if you’re providing valuable or interesting articles, others may share on Pinterest, which will drive referral traffic your way; which in turn, leads those customers to buy-buy-buy!

    For many bloggers, Pinterest is one of their top referral sources (join me in the pinning here!). It also provides a permanent home to showcase gift guides that can easily be shared on Pinterest during the holidays, as well as other valuable information during your busiest (and often most profitable) time of year.

    Pinterest has single-handedly been the difference between me getting a couple of hundred page views a month, to several hundred page views a day. The best part? I schedule a majority of my pins in advance so it’s really an easy set it + forget it form of promotion. YAY. ( One of the main ways I scaled to 6 million monthly viewers within months.)


    If you’re brand new to the idea of blogging or not sure how to get your blog off the ground, I really recommend checking out my blog coaching services. It’s a fantastic step-by-step plan that walks you through effective strategies and actionable ideas to create a better blog. Setting yourself up with a strong foundation from the start will make everything so much easier.

     

    Wanting to put your business on auto-pilot? Catch my latest post “10 Ways To Put Your Business On Auto-Pilot.”

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  • 10 Ways To Automate Your Business

    We All Know That We Need To Automate Our Businesses & Our Lives To Increase Productivity.

    Tools to automate your business and life

    As a busy work-at-home mom, you need to make sure you’re making all the other things in life as easy as possible so you can maximize your time being spent working on your business! There’s nothing more frustrating than stressing over grocery shopping or other errands.

    When you add up ALL the hours of household chores you’d be surprised what it adds up to. On top of that, the amount of mental load that it creates is mind-boggling, so why not lessen the load?

    What if you could streamline that part of your life, letting go of the mental load that’s bogging you down and gives yourself more time to spend on your business? I’m here to tell you ITS POSSIBLE!

    Here are my top 10 tips to put your business on autopilot and be more productive instead of just “busy”.

    **This post may contain affiliate links. Please see my disclaimer page.

    Join Amazon Family

    With a family of 4 + a busy lifestyle, it’s nice having hot household essentials at your fingertips. Think of it as a never-ending flow of toilet paper on your front porch every month.  Using a subscription service like Amazon Dash buttons or Amazon Family will save so much time because you can set it up for automatic delivery for the stuff you run out most.

    Hire A Virtual Assistant

    Virtual Assistants are AMAZING! Seriously. They take on the god-awful workload we don’t like to handle and get it done. V.A’s save us time + money for our business by doing small tasks so we can scale our business. When my blog + biz started to take off, it was really important for me to learn how to delegate certain tasks. Time is so important to me because you can never get that back. The more time I have the richer I feel because it allows me more time with my family…hence why I started my business.

    Set Up Automated Banking

    This is one of the easiest things you can do to automate your life. Your monthly banking is probably similar each month. If you automate it, you not only won’t miss any payments (great for increasing your credit score ;)) but you don’t have to go into the account to move money around. There are a few things that you automate including bill payments, moving money to savings, paying contractors, and allocating money elsewhere. The benefit of doing so is that you won’t have late fees + penalties and your credit score won’t be affected,

    Once everything is automated, you just have to go in and check periodically that the accounts have enough money and things are running smoothly.

    Get Your Groceries Delivered or To Go

    Going grocery shopping after a long day is so time-consuming, especially when you have kids in tow! Getting your groceries delivered or To Go not only frees up a chunk of time but will also save you money (hello no more impulse buys!) and you can create lists of your favorite things that you buy every week.

    Your local supermarket should have the service available but you could always opt for home delivery meals like Hello Fresh for example. The meal kits come with just enough ingredients for you to make for dinner without the leftover waste. I don’t know about you but my family has a difficult time eating leftovers.

    My personal favorite is utilizing our local grocery store’s “Hannaford To Go” system. I go to their website, browse their “isles”, select the food items I need, schedule time to pick them up (usually the next day). When I arrive for my scheduled time slot, I call and let them know I am there and they bring out my groceries and load them into my vehicle. The whole trip takes about 5 minutes from start to finish. Try it. You will thank me later.

    Hire a Professional Cleaner

    This is one of my favorite tips to automate your business AND your life. It’s been one of the best investments I’ve made. I used to think it was lazy to hire a cleaner, but the truth is with a busy lifestyle, 2 kids, and a man my home isn’t always kept up with like it should be. When it gets super messy I am faced with overwhelming and avoid it (not good). Let’s face it, there’s no way that I want to be spending time cleaning my home. Kids need something, the baby is crying, a client needs you, the list goes on. I know it’s good for my mental health to maintain a clean and tidy home, but that’s why I have someone else do it. Plus you’re supporting someone else’s small business. Win-win!

    Content Management- Batch, Create, + Download

    This will be the #1 time saver and I cannot stress this enough! It took me a couple of years to actually have this sink in for me. It felt good to do everything myself and create content when I could. Business stalled and I took a step back and analyzed what I was doing. I wasn’t producing ENOUGH content to build engagement + trust throughout my social media platforms.

    Now, I have a select day where I batch out my content for the entire month for my Instagram, Pinterest, + Twitter. To do this I block out a time frame (download my free productivity planner) to create the same type of thing multiple times. The same goes for photos for your blog, creating templates, graphics, and templates for Pinterest pins. Canva is a great place to start! I use the automation tool to automatically post my posts on the days and times that I schedule them. Hello, consistency. once you’ve batched out or downloaded a bunch of things to use for a while, you won’t have to reinvent your images or your graphics every time you want to post an article or share on Instagram! Plus, using the same resources will help your brand stay consistent. This tip has saved me HOURS of overwhelm, burnout, and exhaustion.

    Create A FAQ Page

    How often are you asked the same questions by commenters and readers? A lot. If you create a simple FAQ (Frequently Asked Questions) page for your blog or biz to answer the most commonly asked questions. This will save you time in your email box too!

    Automate Your Freebies

    This sort of falls into the tip above. Create your freebies for each blog post or page. Freebies are a GREAT way to build your email list with subscribers. (Grab my free email marketing templates here). When someone visits your site and sees a lovely freebie or discount just for signing up, it entices them to shop from you. Who doesn’t love free items?!

    Be Organized

    Having a chaotic morning is NOT a great way to start your day. A great way to stay organized with all of your business needs- have everything ready the night before so you know where everything is and you’re not running around (time waste). Prep your meal the night before and have your bag packed. It’s also a great idea to keep your email folders neat and tidy. This makes running a business so much…easier? See my previous post on staying organized.

    Have A Routine

    When you have a daily routine everything seems to run smoothly. If you’re anything like me, I thrive off of my morning routine especially when I get to my office. Here is a quick rundown of my morning routine:

    1. Wake up at 6 am (sometimes much earlier.)
    2. Get kids + myself ready + out the door.
    3. Drop them off at school + head to my office.
    4. Listen to my motivational anthem to get me hyped for the day
    5. Get to my office. Settle in and have things on my desk readily accessible.
    6. Start my To-Do List + repeat my affirmations.
    7. Tackle the day.

    Let me tell you something, having a full to-do list and seeing every single task checked off at the end of the day is SO rewarding. It drives me to stay motivated for the next day and continue to crush my goals.

    I hope these time-saving tips help you grow your business! Leave a comment down below.

     

    brit hutchings
    brit hutchings

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  • 7 Tips For Work At Home Moms with Young Kids

    Are You Wondering How Other Busy A’s Moms Are Building Their Businesses AND Wrangling the Kids?

    Here Are My Top Tips For Work At Home Moms With Young Kids.

    It’s all well and fun when a mom claims to be successful working from home with older kids but what about working from home with young kids?

    We all know they require more attention and are more demanding with your time. It can almost seem impossible to be able to juggle them all.

    Let’s take a look at my top tips for work at home moms with younger kids:

    1. Block Out Time To Work When You Know They Will Be Sleeping

    This can be a challenging task and seem way too easy for most but it’s super important to execute this. I’m sure you’ve been there, as I have (many times!) You try and get things done during their naps and for whatever reason, they don’t sleep as long as you had anticipated. You end up getting frustrated and feel like your plan failed. When I saw this pattern happening repeatedly, I knew I needed to change something. My solution to this was to use the time before my daughters woke up in the morning and after they went to bed. I used the time in the middle of the day for dinner prep, grocery shopping/other errands that needed to get done, and catching up on chores. It’s super helpful to make a to-do list for the entire day when you wake up or the night before. This helps with following through with your daily goals.

    2. Organize Your Work Tasks

    When you only a certain amount of time, you need to organize your tasks very wisely. This way you can use every little bit of free time you have to do something productive for your business. You’d surprised at just how much more you can accomplish when you know exactly what you need to work on and when. This is something that I’ve found other work-at-home moms really struggle with. Be sure to download my FREE productivity planner for Busy Work From Home Moms.

    3. Plan Periods of Childcare

    No this does not mean that you have to put your children into childcare but it can be as simple as doing a childcare swap with another boss mom. You have her kid(s) for a few hours and vice versa. This is a really simple way to make sure you’re getting some very much-needed uninterrupted time work on your business.

    4. Prioritize Your Business

    This one is SUPER important + I can’t stress this enough. As a mom, you’ve got a never-ending list that is probably longer than your leg that needs to get done in a week. It’s easy to have things slip down the list, or as I call it “save them for later’s”. DON’T LET THAT HAPPEN WITH YOUR BUSINESS! Commit to making it work and communicate that with your partner. Your job is important. Make your vision known for it and make them aware that you’re needing time to work on it.

    I remember listening to a podcast ( a new thing for me!) and there was a work-at-home mom that was being interviewed. She had built a multi-seven figure business but during the initial stages, her partner did not support her vision. Her response to him was “you don’t have to support it but just don’t get in my way.” Ever since then it has stuck with me.

    5. Automate or Delegate Household

    Start thinking about tasks that you have to do for the household that can be automated. That may be banking, grocery delivery, or hiring a cleaner. Whatever you need to be able to free up more time so you can get more done in your business. Trust me on the grocery to go- it is a LIFE saver for busy mompreneurs!

    6. Have Activities For The Kids That Don’t Require You As Much

    If you do need to get work done with the kids around, make sure you have activities that you know they can do with minimal supervision. This, of course, depends on the age of the children but I’ve found playdough, coloring books, laying on the playmat with a mobile above them, or setting up something like a train set have worked for me in the past. This can help when your kids are doing online learning as well. You know your child and you know what they love to do!

    7. Be Clear With Others On Your Workdays

    Just because you’re working from home, doesn’t mean you have the time to do everyone’s errands, go out for coffee, and hang out with friends. You’re there to work and that’s what needs to be done. I suggest you turn off all notifications and go back to your plan for your business and get busy working.

    I hope these tips for work-at-home moms with young kids help you get started and build your business into the profitable empire you deserve.

    Remember, if you’re serious about managing your time better and getting more done in your day then don’t forget about my free planner! Get more done in your online business so you can earn fabulous amounts of money in less time.

     

    brit hutchings
    brit hutchings

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